PlazaLens
← All chains

Wendy's

5,489 mapped US locations. Median trade area within 3 miles: 47,732 residents and a $71,469 median household income.

Compared with the typical US retail site, a Wendy's trade area holds more convenience, big box and auto — and less apparel, beauty and coffee.

Inspections. How Wendy's's Florida stores run against their county baseline, on InspectLens: How Wendy's's Florida stores run →

Who lives around it

Measure25thMedian75thvs typical site
Population within 1 mi3,0506,48911,6990.85×
Population within 3 mi20,34447,73287,4410.84×
Population within 5 mi39,502107,652209,3090.83×
Households within 3 mi7,95118,40733,4830.83×
Median household income (3 mi)$56,203$71,469$92,4070.92×
Median age (3 mi)36.038.741.61.00×
Owner-occupied homes (3 mi)53.0%61.9%71.2%1.00×
Family households (3 mi)56.9%62.8%69.6%0.99×
Residents with a bachelor's degree (3 mi)ACS B15003_022E — bachelor's as the highest degree attained, so it excludes graduate degrees.2,2756,54213,2140.78×

How you get there

Measure25thMedian75thvs typical site
Distance to a traffic signalSignalised intersections are the cheapest available proxy for an arterial with turning access.68 m114 m198 m0.81×
Distance to a primary road43 m133 m1.6 km0.55×
Distance to a motorway146 m512 m1.8 km0.82×
Traffic signals within 1 mi918330.86×

What else is there

Measure25thMedian75thvs typical site
Distance to the nearest business of the same kindAny business in the chain's own category - an independent counts the same as a national brand. Reads 50 km when there is nothing of the kind within 50 km.85 m129 m234 m0.60×
Businesses of the same kind within 3 miA grocer's competitors are other grocers, a gym's are other gyms. The chain's own stores are excluded.1429521.38×
Mapped POIs per resident (3 mi)A coverage flag, not a market signal: a low value can mean an empty trade area or a thinly mapped one.0.00440.00670.01010.95×

The retail mix around its sites

Median count of each category within 3 miles, and that category's share of all mapped retail in the ring. The share is what makes this a fingerprint rather than a density reading — it is what separates a Walmart trade area from a Starbucks one.

CategoryMedian within 3 miShare of mixvs typical site
Convenience123.8%1.09×
Big box72.1%1.08×
Auto3612.3%1.08×
Lodging82.6%1.07×
Grocery72.2%1.05×
Education206.4%1.05×
Pharmacy51.6%1.04×
Home improvement31.0%1.03×
Fast food299.6%1.02×
Banks124.0%1.01×
Entertainment20.7%0.99×
Restaurants3311.0%0.96×
Other retail5718.5%0.95×
Professional services51.6%0.92×
Fitness62.1%0.92×
Medical103.3%0.91×
Bars30.9%0.90×
Coffee61.9%0.89×
Beauty103.5%0.86×
Apparel41.5%0.85×

Where its locations are

Top metro areas

New York-Newark-Jersey City, NY-NJ179
Chicago-Naperville-Elgin, IL-IN154
Atlanta-Sandy Springs-Roswell, GA151
Dallas-Fort Worth-Arlington, TX128
Miami-Fort Lauderdale-West Palm Beach, FL103
Detroit-Warren-Dearborn, MI102
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD97
Houston-Pasadena-The Woodlands, TX89

Top states

FL443
TX388
OH369
CA280
GA270
PA249
MI222
NC218

What the “vs typical site” column means. It is this chain's median divided by the median across all 173,178 tracked retail sites. 1.00× is exactly typical. It describes where the chain is today; it is not a prediction and not a judgement about any individual location.

Every count around a Wendy's site is computed with Wendy's itself excluded, so a chain never counts its own stores.