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Taco Bell

6,751 mapped US locations. Median trade area within 3 miles: 46,896 residents and a $72,146 median household income.

Compared with the typical US retail site, a Taco Bell trade area holds more convenience, auto and education — and less apparel, beauty and fitness.

Taco Bell is a franchise. Its investment range, fees and FDD details live on FranchiseLens: Taco Bell franchise economics →

Inspections. How Taco Bell's Florida stores run against their county baseline, on InspectLens: How Taco Bell's Florida stores run →

Who lives around it

Measure25thMedian75thvs typical site
Population within 1 mi3,0416,80412,6420.90×
Population within 3 mi18,61146,89688,7280.83×
Population within 5 mi35,735101,966212,0310.78×
Households within 3 mi7,22718,09133,5210.82×
Median household income (3 mi)$56,901$72,146$92,7610.93×
Median age (3 mi)35.938.641.41.00×
Owner-occupied homes (3 mi)52.8%61.7%70.7%1.00×
Family households (3 mi)57.0%63.2%70.2%1.00×
Residents with a bachelor's degree (3 mi)ACS B15003_022E — bachelor's as the highest degree attained, so it excludes graduate degrees.2,0516,20813,1420.74×

How you get there

Measure25thMedian75thvs typical site
Distance to a traffic signalSignalised intersections are the cheapest available proxy for an arterial with turning access.70 m122 m212 m0.87×
Distance to a primary road41 m126 m1.6 km0.52×
Distance to a motorway149 m580 m2.0 km0.93×
Traffic signals within 1 mi817330.81×

What else is there

Measure25thMedian75thvs typical site
Distance to the nearest business of the same kindAny business in the chain's own category - an independent counts the same as a national brand. Reads 50 km when there is nothing of the kind within 50 km.79 m118 m200 m0.55×
Businesses of the same kind within 3 miA grocer's competitors are other grocers, a gym's are other gyms. The chain's own stores are excluded.1328531.33×
Mapped POIs per resident (3 mi)A coverage flag, not a market signal: a low value can mean an empty trade area or a thinly mapped one.0.00450.00690.01050.97×

The retail mix around its sites

Median count of each category within 3 miles, and that category's share of all mapped retail in the ring. The share is what makes this a fingerprint rather than a density reading — it is what separates a Walmart trade area from a Starbucks one.

CategoryMedian within 3 miShare of mixvs typical site
Convenience113.8%1.09×
Auto3612.4%1.09×
Education206.6%1.08×
Grocery72.3%1.07×
Home improvement31.0%1.06×
Big box72.1%1.06×
Lodging82.5%1.06×
Pharmacy51.6%1.04×
Fast food299.6%1.02×
Entertainment20.7%1.01×
Banks123.9%1.00×
Professional services51.7%0.99×
Coffee62.1%0.97×
Other retail5718.7%0.96×
Restaurants3210.8%0.95×
Bars31.0%0.95×
Medical103.4%0.93×
Fitness62.1%0.93×
Beauty103.5%0.87×
Apparel41.5%0.83×

Where its locations are

Top metro areas

Los Angeles-Long Beach-Anaheim, CA199
Chicago-Naperville-Elgin, IL-IN175
New York-Newark-Jersey City, NY-NJ173
Dallas-Fort Worth-Arlington, TX160
Detroit-Warren-Dearborn, MI131
Atlanta-Sandy Springs-Roswell, GA123
Phoenix-Mesa-Chandler, AZ123
Houston-Pasadena-The Woodlands, TX122

Top states

CA749
TX546
FL374
OH337
MI305
IL252
GA233
NC224

What the “vs typical site” column means. It is this chain's median divided by the median across all 173,178 tracked retail sites. 1.00× is exactly typical. It describes where the chain is today; it is not a prediction and not a judgement about any individual location.

Every count around a Taco Bell site is computed with Taco Bell itself excluded, so a chain never counts its own stores.