Potbelly
370 mapped US locations. Median trade area within 3 miles: 98,781 residents and a $104,110 median household income.
Compared with the typical US retail site, a Potbelly trade area holds more bars, apparel and coffee — and less big box, home improvement and auto.
Potbelly is a franchise. Its investment range, fees and FDD details live on FranchiseLens: Potbelly franchise economics →
Who lives around it
| Measure | 25th | Median | 75th | vs typical site |
|---|---|---|---|---|
| Population within 1 mi | 7,518 | 12,445 | 26,657 | |
| Population within 3 mi | 67,371 | 98,781 | 183,680 | |
| Population within 5 mi | 165,137 | 254,931 | 467,515 | |
| Households within 3 mi | 26,333 | 39,515 | 82,261 | |
| Median household income (3 mi) | $76,721 | $104,110 | $122,778 | |
| Median age (3 mi) | 35.1 | 38.0 | 40.0 | |
| Owner-occupied homes (3 mi) | 39.8% | 54.9% | 68.5% | |
| Family households (3 mi) | 41.3% | 58.0% | 67.1% | |
| Residents with a bachelor's degree (3 mi)ACS B15003_022E — bachelor's as the highest degree attained, so it excludes graduate degrees. | 12,252 | 19,601 | 37,188 |
How you get there
| Measure | 25th | Median | 75th | vs typical site |
|---|---|---|---|---|
| Distance to a traffic signalSignalised intersections are the cheapest available proxy for an arterial with turning access. | 55 m | 90 m | 156 m | |
| Distance to a primary road | 60 m | 201 m | 1.2 km | |
| Distance to a motorway | 299 m | 624 m | 1.5 km | |
| Traffic signals within 1 mi | 29 | 52 | 108 |
What else is there
| Measure | 25th | Median | 75th | vs typical site |
|---|---|---|---|---|
| Distance to the nearest business of the same kindAny business in the chain's own category - an independent counts the same as a national brand. Reads 50 km when there is nothing of the kind within 50 km. | 79 m | 117 m | 176 m | |
| Businesses of the same kind within 3 miA grocer's competitors are other grocers, a gym's are other gyms. The chain's own stores are excluded. | 48 | 71 | 140 | |
| Mapped POIs per resident (3 mi)A coverage flag, not a market signal: a low value can mean an empty trade area or a thinly mapped one. | 0.0063 | 0.0087 | 0.0117 |
The retail mix around its sites
Median count of each category within 3 miles, and that category's share of all mapped retail in the ring. The share is what makes this a fingerprint rather than a density reading — it is what separates a Walmart trade area from a Starbucks one.
| Category | Median within 3 mi | Share of mix | vs typical site |
|---|---|---|---|
| Bars | 12 | 1.8% | |
| Apparel | 28 | 3.0% | |
| Coffee | 22 | 3.1% | |
| Entertainment | 7 | 0.9% | |
| Fitness | 23 | 2.8% | |
| Restaurants | 102 | 13.8% | |
| Beauty | 41 | 4.9% | |
| Lodging | 20 | 2.5% | |
| Professional services | 15 | 1.8% | |
| Other retail | 159 | 19.6% | |
| Banks | 33 | 3.9% | |
| Fast food | 71 | 9.3% | |
| Medical | 36 | 3.6% | |
| Convenience | 28 | 3.3% | |
| Pharmacy | 12 | 1.4% | |
| Education | 43 | 5.2% | |
| Grocery | 15 | 1.7% | |
| Auto | 69 | 8.6% | |
| Home improvement | 6 | 0.7% | |
| Big box | 12 | 1.3% |
Where its locations are
Top metro areas
| Chicago-Naperville-Elgin, IL-IN | 93 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 50 |
| Dallas-Fort Worth-Arlington, TX | 19 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 17 |
| Detroit-Warren-Dearborn, MI | 15 |
| Houston-Pasadena-The Woodlands, TX | 15 |
| Baltimore-Columbia-Towson, MD | 12 |
| New York-Newark-Jersey City, NY-NJ | 9 |
Top states
| IL | 100 |
| TX | 47 |
| MD | 24 |
| VA | 24 |
| MI | 23 |
| MN | 19 |
| OH | 18 |
| DC | 18 |
What the “vs typical site” column means. It is this chain's median divided by the median across all 173,178 tracked retail sites. 1.00× is exactly typical. It describes where the chain is today; it is not a prediction and not a judgement about any individual location.
Every count around a Potbelly site is computed with Potbelly itself excluded, so a chain never counts its own stores.