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IHOP

1,490 mapped US locations. Median trade area within 3 miles: 66,147 residents and a $77,552 median household income.

Compared with the typical US retail site, a IHOP trade area holds more lodging, fast food and big box — and less bars and fitness.

IHOP is a franchise. Its investment range, fees and FDD details live on FranchiseLens: IHOP franchise economics →

Inspections. How IHOP's Florida stores run against their county baseline, on InspectLens: How IHOP's Florida stores run →

Who lives around it

Measure25thMedian75thvs typical site
Population within 1 mi4,6688,54514,0611.13×
Population within 3 mi37,91966,147108,2371.17×
Population within 5 mi79,354150,411263,8891.16×
Households within 3 mi14,57425,20340,2531.14×
Median household income (3 mi)$62,428$77,552$96,6921.00×
Median age (3 mi)35.738.140.70.98×
Owner-occupied homes (3 mi)50.6%59.3%67.7%0.96×
Family households (3 mi)57.1%63.7%70.1%1.01×
Residents with a bachelor's degree (3 mi)ACS B15003_022E — bachelor's as the highest degree attained, so it excludes graduate degrees.4,8279,27316,8471.11×

How you get there

Measure25thMedian75thvs typical site
Distance to a traffic signalSignalised intersections are the cheapest available proxy for an arterial with turning access.78 m127 m211 m0.91×
Distance to a primary road48 m167 m1.2 km0.69×
Distance to a motorway95 m345 m1.1 km0.55×
Traffic signals within 1 mi1628451.33×

What else is there

Measure25thMedian75thvs typical site
Distance to the nearest business of the same kindAny business in the chain's own category - an independent counts the same as a national brand. Reads 50 km when there is nothing of the kind within 50 km.129 m175 m277 m0.81×
Businesses of the same kind within 3 miA grocer's competitors are other grocers, a gym's are other gyms. The chain's own stores are excluded.2649862.33×
Mapped POIs per resident (3 mi)A coverage flag, not a market signal: a low value can mean an empty trade area or a thinly mapped one.0.00450.00710.01041.00×

The retail mix around its sites

Median count of each category within 3 miles, and that category's share of all mapped retail in the ring. The share is what makes this a fingerprint rather than a density reading — it is what separates a Walmart trade area from a Starbucks one.

CategoryMedian within 3 miShare of mixvs typical site
Lodging122.8%1.17×
Fast food4410.2%1.09×
Big box102.1%1.08×
Apparel91.9%1.06×
Home improvement51.0%1.05×
Grocery92.2%1.02×
Pharmacy71.6%1.01×
Medical163.7%1.01×
Convenience153.5%1.00×
Other retail8419.6%1.00×
Entertainment30.7%1.00×
Auto4811.3%0.99×
Coffee92.1%0.98×
Beauty174.0%0.98×
Restaurants4911.2%0.98×
Professional services71.7%0.97×
Banks173.8%0.96×
Education275.9%0.96×
Fitness102.1%0.94×
Bars41.0%0.92×

Where its locations are

Top metro areas

Los Angeles-Long Beach-Anaheim, CA67
New York-Newark-Jersey City, NY-NJ66
Dallas-Fort Worth-Arlington, TX59
Atlanta-Sandy Springs-Roswell, GA51
Washington-Arlington-Alexandria, DC-VA-MD-WV50
Houston-Pasadena-The Woodlands, TX40
Miami-Fort Lauderdale-West Palm Beach, FL34
Riverside-San Bernardino-Ontario, CA32

Top states

CA200
TX194
FL120
GA73
VA65
MD50
NY46
NC43

What the “vs typical site” column means. It is this chain's median divided by the median across all 173,178 tracked retail sites. 1.00× is exactly typical. It describes where the chain is today; it is not a prediction and not a judgement about any individual location.

Every count around a IHOP site is computed with IHOP itself excluded, so a chain never counts its own stores.