HomeGoods
652 mapped US locations. Median trade area within 3 miles: 60,049 residents and a $94,095 median household income.
Compared with the typical US retail site, a HomeGoods trade area holds more apparel, beauty and medical — and less education, convenience and auto.
Who lives around it
| Measure | 25th | Median | 75th | vs typical site |
|---|---|---|---|---|
| Population within 1 mi | 4,582 | 7,524 | 11,739 | |
| Population within 3 mi | 39,384 | 60,049 | 92,079 | |
| Population within 5 mi | 87,225 | 141,281 | 228,906 | |
| Households within 3 mi | 15,731 | 23,747 | 36,059 | |
| Median household income (3 mi) | $75,163 | $94,095 | $118,696 | |
| Median age (3 mi) | 37.4 | 39.8 | 42.6 | |
| Owner-occupied homes (3 mi) | 54.8% | 64.2% | 73.2% | |
| Family households (3 mi) | 57.8% | 64.3% | 70.8% | |
| Residents with a bachelor's degree (3 mi)ACS B15003_022E — bachelor's as the highest degree attained, so it excludes graduate degrees. | 6,532 | 10,370 | 17,996 |
How you get there
| Measure | 25th | Median | 75th | vs typical site |
|---|---|---|---|---|
| Distance to a traffic signalSignalised intersections are the cheapest available proxy for an arterial with turning access. | 165 m | 219 m | 295 m | |
| Distance to a primary road | 178 m | 381 m | 1.5 km | |
| Distance to a motorway | 216 m | 453 m | 1.1 km | |
| Traffic signals within 1 mi | 19 | 30 | 49 |
What else is there
| Measure | 25th | Median | 75th | vs typical site |
|---|---|---|---|---|
| Distance to the nearest business of the same kindAny business in the chain's own category - an independent counts the same as a national brand. Reads 50 km when there is nothing of the kind within 50 km. | 71 m | 103 m | 152 m | |
| Businesses of the same kind within 3 miA grocer's competitors are other grocers, a gym's are other gyms. The chain's own stores are excluded. | 60 | 102 | 161 | |
| Mapped POIs per resident (3 mi)A coverage flag, not a market signal: a low value can mean an empty trade area or a thinly mapped one. | 0.0056 | 0.0078 | 0.0109 |
The retail mix around its sites
Median count of each category within 3 miles, and that category's share of all mapped retail in the ring. The share is what makes this a fingerprint rather than a density reading — it is what separates a Walmart trade area from a Starbucks one.
| Category | Median within 3 mi | Share of mix | vs typical site |
|---|---|---|---|
| Apparel | 14 | 2.7% | |
| Beauty | 23 | 4.9% | |
| Medical | 20 | 4.2% | |
| Fitness | 12 | 2.6% | |
| Home improvement | 5 | 1.1% | |
| Banks | 20 | 4.2% | |
| Restaurants | 59 | 12.1% | |
| Coffee | 11 | 2.3% | |
| Other retail | 102 | 20.8% | |
| Big box | 10 | 2.0% | |
| Entertainment | 3 | 0.7% | |
| Professional services | 8.5 | 1.7% | |
| Bars | 5 | 1.0% | |
| Pharmacy | 7.5 | 1.5% | |
| Grocery | 10 | 2.1% | |
| Fast food | 44 | 9.1% | |
| Lodging | 11 | 2.2% | |
| Auto | 49 | 10.2% | |
| Convenience | 15 | 3.0% | |
| Education | 26 | 5.2% |
Where its locations are
Top metro areas
| New York-Newark-Jersey City, NY-NJ | 45 |
| Chicago-Naperville-Elgin, IL-IN | 28 |
| Los Angeles-Long Beach-Anaheim, CA | 24 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 23 |
| Dallas-Fort Worth-Arlington, TX | 20 |
| Boston-Cambridge-Newton, MA-NH | 19 |
| Houston-Pasadena-The Woodlands, TX | 15 |
| Atlanta-Sandy Springs-Roswell, GA | 13 |
Top states
| CA | 74 |
| TX | 51 |
| FL | 50 |
| NY | 39 |
| IL | 33 |
| VA | 31 |
| NJ | 31 |
| MA | 24 |
What the “vs typical site” column means. It is this chain's median divided by the median across all 173,178 tracked retail sites. 1.00× is exactly typical. It describes where the chain is today; it is not a prediction and not a judgement about any individual location.
Every count around a HomeGoods site is computed with HomeGoods itself excluded, so a chain never counts its own stores.