First Watch
350 mapped US locations. Median trade area within 3 miles: 68,063 residents and a $92,774 median household income.
Compared with the typical US retail site, a First Watch trade area holds more apparel, beauty and medical — and less education, convenience and auto.
First Watch is a franchise. Its investment range, fees and FDD details live on FranchiseLens: First Watch franchise economics →
Inspections. How First Watch's Florida stores run against their county baseline, on InspectLens: How First Watch's Florida stores run →
Who lives around it
| Measure | 25th | Median | 75th | vs typical site |
|---|---|---|---|---|
| Population within 1 mi | 5,671 | 8,152 | 12,013 | |
| Population within 3 mi | 48,129 | 68,063 | 98,700 | |
| Population within 5 mi | 112,333 | 162,793 | 244,003 | |
| Households within 3 mi | 19,012 | 26,962 | 39,692 | |
| Median household income (3 mi) | $74,651 | $92,774 | $112,470 | |
| Median age (3 mi) | 36.9 | 39.1 | 42.0 | |
| Owner-occupied homes (3 mi) | 54.2% | 62.3% | 71.9% | |
| Family households (3 mi) | 55.9% | 63.4% | 69.5% | |
| Residents with a bachelor's degree (3 mi)ACS B15003_022E — bachelor's as the highest degree attained, so it excludes graduate degrees. | 8,779 | 12,395 | 18,606 |
How you get there
| Measure | 25th | Median | 75th | vs typical site |
|---|---|---|---|---|
| Distance to a traffic signalSignalised intersections are the cheapest available proxy for an arterial with turning access. | 78 m | 125 m | 181 m | |
| Distance to a primary road | 51 m | 149 m | 1.4 km | |
| Distance to a motorway | 195 m | 685 m | 1.6 km | |
| Traffic signals within 1 mi | 20 | 32 | 48 |
What else is there
| Measure | 25th | Median | 75th | vs typical site |
|---|---|---|---|---|
| Distance to the nearest business of the same kindAny business in the chain's own category - an independent counts the same as a national brand. Reads 50 km when there is nothing of the kind within 50 km. | 123 m | 154 m | 238 m | |
| Businesses of the same kind within 3 miA grocer's competitors are other grocers, a gym's are other gyms. The chain's own stores are excluded. | 39 | 66 | 101 | |
| Mapped POIs per resident (3 mi)A coverage flag, not a market signal: a low value can mean an empty trade area or a thinly mapped one. | 0.0056 | 0.0077 | 0.0105 |
The retail mix around its sites
Median count of each category within 3 miles, and that category's share of all mapped retail in the ring. The share is what makes this a fingerprint rather than a density reading — it is what separates a Walmart trade area from a Starbucks one.
| Category | Median within 3 mi | Share of mix | vs typical site |
|---|---|---|---|
| Apparel | 16 | 2.5% | |
| Beauty | 25 | 5.0% | |
| Medical | 24 | 4.5% | |
| Fitness | 15 | 2.8% | |
| Professional services | 9.5 | 1.9% | |
| Coffee | 12 | 2.3% | |
| Restaurants | 66 | 12.2% | |
| Banks | 23 | 4.2% | |
| Other retail | 108 | 20.6% | |
| Fast food | 52 | 9.6% | |
| Bars | 5 | 1.0% | |
| Pharmacy | 8 | 1.5% | |
| Grocery | 10 | 2.0% | |
| Home improvement | 5 | 0.9% | |
| Entertainment | 3 | 0.7% | |
| Big box | 10 | 1.8% | |
| Lodging | 13 | 2.2% | |
| Auto | 52 | 10.1% | |
| Convenience | 16 | 3.0% | |
| Education | 27 | 4.9% |
Where its locations are
Top metro areas
| Phoenix-Mesa-Chandler, AZ | 24 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 14 |
| Kansas City, MO-KS | 13 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 13 |
| Dallas-Fort Worth-Arlington, TX | 13 |
| Orlando-Kissimmee-Sanford, FL | 12 |
| Cincinnati, OH-KY-IN | 12 |
| Tampa-St. Petersburg-Clearwater, FL | 11 |
Top states
| FL | 62 |
| OH | 33 |
| AZ | 31 |
| TX | 29 |
| VA | 29 |
| MO | 20 |
| NC | 19 |
| GA | 15 |
What the “vs typical site” column means. It is this chain's median divided by the median across all 173,178 tracked retail sites. 1.00× is exactly typical. It describes where the chain is today; it is not a prediction and not a judgement about any individual location.
Every count around a First Watch site is computed with First Watch itself excluded, so a chain never counts its own stores.