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European Wax Center

417 mapped US locations. Median trade area within 3 miles: 86,231 residents and a $105,103 median household income.

Compared with the typical US retail site, a European Wax Center trade area holds more apparel, beauty and coffee — and less lodging, auto and big box.

European Wax Center is a franchise. Its investment range, fees and FDD details live on FranchiseLens: European Wax Center franchise economics →

Who lives around it

Measure25thMedian75thvs typical site
Population within 1 mi6,77410,79718,4421.42×
Population within 3 mi54,67286,231134,6051.52×
Population within 5 mi130,454214,542337,7381.65×
Households within 3 mi21,46333,26052,9741.51×
Median household income (3 mi)$84,402$105,103$126,8221.35×
Median age (3 mi)37.039.142.11.01×
Owner-occupied homes (3 mi)51.0%61.6%71.5%1.00×
Family households (3 mi)56.3%64.8%71.8%1.02×
Residents with a bachelor's degree (3 mi)ACS B15003_022E — bachelor's as the highest degree attained, so it excludes graduate degrees.10,09915,69026,5561.88×

How you get there

Measure25thMedian75thvs typical site
Distance to a traffic signalSignalised intersections are the cheapest available proxy for an arterial with turning access.98 m146 m214 m1.04×
Distance to a primary road85 m208 m924 m0.85×
Distance to a motorway243 m596 m1.3 km0.95×
Traffic signals within 1 mi2239651.86×

What else is there

Measure25thMedian75thvs typical site
Distance to the nearest business of the same kindAny business in the chain's own category - an independent counts the same as a national brand. Reads 50 km when there is nothing of the kind within 50 km.128 m171 m274 m0.80×
Businesses of the same kind within 3 miA grocer's competitors are other grocers, a gym's are other gyms. The chain's own stores are excluded.2038771.81×
Mapped POIs per resident (3 mi)A coverage flag, not a market signal: a low value can mean an empty trade area or a thinly mapped one.0.00590.00810.01111.14×

The retail mix around its sites

Median count of each category within 3 miles, and that category's share of all mapped retail in the ring. The share is what makes this a fingerprint rather than a density reading — it is what separates a Walmart trade area from a Starbucks one.

CategoryMedian within 3 miShare of mixvs typical site
Apparel233.1%1.71×
Beauty385.6%1.40×
Coffee172.8%1.26×
Fitness202.8%1.25×
Medical344.5%1.23×
Bars81.2%1.18×
Restaurants8012.8%1.12×
Professional services141.9%1.12×
Other retail15321.5%1.10×
Banks283.9%0.99×
Pharmacy101.5%0.96×
Entertainment40.7%0.92×
Fast food598.6%0.91×
Grocery131.9%0.90×
Education365.2%0.85×
Convenience182.9%0.83×
Home improvement60.8%0.82×
Big box111.6%0.79×
Auto628.8%0.77×
Lodging131.8%0.77×

Where its locations are

Top metro areas

New York-Newark-Jersey City, NY-NJ52
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD21
Dallas-Fort Worth-Arlington, TX18
Washington-Arlington-Alexandria, DC-VA-MD-WV17
San Francisco-Oakland-Fremont, CA15
Phoenix-Mesa-Chandler, AZ14
Los Angeles-Long Beach-Anaheim, CA14
Boston-Cambridge-Newton, MA-NH14

Top states

CA74
TX43
NY37
NJ31
PA26
VA17
MD16
AZ14

What the “vs typical site” column means. It is this chain's median divided by the median across all 173,178 tracked retail sites. 1.00× is exactly typical. It describes where the chain is today; it is not a prediction and not a judgement about any individual location.

Every count around a European Wax Center site is computed with European Wax Center itself excluded, so a chain never counts its own stores.